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Variety, On The Media, don't understand the Internet

> Not all ISPs are fortunate enough to be in a town where there is an active
exchange with Netflix/Akamai/Google presence.
> For instance, Montr?al just recently oopened a peering exchange. While
this will eventually allow local ISPs to peer with 
> the big content providers, until this happens, small ISPs have to get that
content via paid transit links.

lolwut? Montreal isn't a small town, just not developed on peering side.
What's the cost of upgrading your IP transit in Montreal or getting a 10G
wave to Toronto for peering w/ content nowadays?  Not very much.