Re: Pay to show in galleries? When to make that choice if at all....

From: Gregory W Blank ^lt;>
Date: 02/06/04-08:46:53 AM Z
Message-id: <>

  All, good points Eric.

To : Christopher,

 Although I have never shown work in NYC
I have shown in galleries, unless the gallery has a large draw of clientele
there is no advantage, beyond saying you did it. Whether a respected gallery
would then choose you for an exhibit is open to discussion. What I think is;
they would then ask how much you sold at that show and the experience could
label you as a sucker as opposed to someone capiable of selling work.

  Typically galleries take anywhere from 30 to 50% on sales/ do the
galleries in question take any commision in addition to the fee to show?

  Some galleries charge to hang the show, which I believe is fair if they
are using thier materials, frames, mattes and personel to hang the pieces
and there is some assurance you will recoupe at least some money, given the
right gallery and clientele- one piece selling in NYC could do that,....but

  $2,400 is alot of money you could invest in a great e-commerce website and
an excellent direct mail campaign to buyer's of all types to draw attention
to the site where you sell the work directly and perhaps make a better
profit to expense ratio.

on 2/6/04 1:28 AM, Eric Nelson at wrote:

> I think it would come down to this. Would you really
> want to show at those specific galleries?
> Yes, getting a show in NYC can get a notch on the belt
> but who else do they show and how well do they curate?
> If it becomes a group show, will they put some gawd
> awful work next to yours? Does anyone go to those
> galleries or show up for their openings besides
> relatives of the artist, or are they well attended and
> respected in the community?
> I won't pretend to know the ins and outs of gallery
> doings but those are some basic questions to ask and
> ask yourself about any gallery before committing since
> they will be representing you and your works.
> The "reality" as it was put in the web page you
> mention, is valid for the gallery owners/operators as
> far as their expenses. But I would make sure the one
> you chose, if you were to go that route, would reflect
> on you in a way you desire, and you not end up being
> part of a hodge podge of works from variying
> aesthetics and mediums incongruent w/the work you want
> to present.
> As the article you mentioned says, investigate.
> Eric
> --- Christopher Lovenguth <>
> wrote:
>> Hi all, I've come to a point that I'm now trying to
>> progress to the next
>> stage on the opportunities I have had of showing my
>> work and I'm wondering
>> if "vanity galleries" are the new reality for
>> emerging artists in New York
>> City. To make matters worse I've been investigating
>> this and found this
>> article:
>> . I
>> know it was
>> written a while back but I'm running in to this
>> phenomenon. I've been
>> researching and finding galleries to send slides to
>> and seem to get instant
>> responses from galleries that end up being pay to
>> show without any
>> indication on their website about this.
>> But more important then this to me is that I'm
>> starting to wonder if this is
>> the new reality of getting first shows, specifically
>> in New York. One
>> gallery even buttered me up with a positive critique
>> that seemed to ring
>> true about my work until I realized that anyone
>> would want to hear it and
>> figured it a generic reply. They then offered me a
>> place in an up coming
>> show in early fall, but in the details I realized it
>> would cost me $2400
>> (basic representation fee) for the four week show.
>> I'm early in to the process of trying to get shown
>> in New York, so I don't
>> feel desperate enough to try this, but I can see a
>> breaking point
>> months/years down the road where someone might be
>> convinced this is the only
>> way to "break in" to the NYC gallery game.
>> Have any of you experienced this or known people to
>> decide on this approach?
>> It just seems too smarmy to me, for people to be
>> feeding off a group that
>> tend to need reinforcement and acceptance for what
>> they do (and tend to
>> barely be making it monetarily as well). But then
>> again, from what I read in
>> that article, I can sort of understand since
>> galleries are not cheap to run
>> and new artist tend to not sell well (and mostly not
>> at all).
>> I don't want this to turn in to the "evil gallery
>> empire" sort of debate
>> please. Either you wish to play the game or you
>> don't. Right now I'm
>> choosing to give it a spin. When it comes down to
>> it, it has nothing to do
>> with making work or art/life pursuits and I realize
>> that. But deep down
>> inside most of us, we do believe our work should be
>> up in the Whitney ;)
>> -Chris
Received on Fri Feb 6 08:39:11 2004

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