From: Tom Ferguson ^lt;[email protected]>
Date: 08/18/04-07:49:54 AM Z
Message-id: <>

Here is a post of mine from about a month ago:


This subject may have been over analyzed!
My $450US starting price is not for hand made paper work. But, your  
comment does work as a perfect example of what the "selling" artists  
are up against, and it is hardest on photographic artists. Just a few  
posts ago I said "You can buy a Burkholder or Enfield or Arentz for the  
price of a new chair" and you replied "No thanks, I have photographic  
memory of images I like :-)".
So, if my "new chair" price (about $600-900US in my estimation) is too  
much for you to even consider, how is my $450 too low? Photographic  
work is a low priced art medium. That is great for me as a collector,  
tough for me as an artist. I recently did some checking on "mid career  
photo artist" prices, so still had these links (all prices in US$):
Dan Burkholder is selling his newest work (platinum over ink) for $375  
per print (pre release to gallery prices) and then at $600 per print  
once released. I note that his newest work is in standard editions of  
50 prints. Perhaps the galleries got to him as well ;-(
Dick Arentz is selling his platinum work "starting at $750".
Ryuijie's small platinums are $400
Shelby Lee Adams prices start at $700 and raises to $2500 as the  
edition sells out
Keith Carter's prices range from $800 to $2800 (depending on size and  
Ruth Thorne-Thompson's start at $1000 and raises to $3000 (depending on  
size and edition)
Kenro Izu's platinum range from $650 to $800 
Bruce Barnbaum prints range from $900 to $1500
That is the economic reality of the photo art world for living mid  
career photographers. I could price my work at $2000, I might even sell  
one every other year! But, if I want to move work on a semi regular  
basis (and thus "have an audience"), I have to remember that everyone  
listed above is better known than I am :-(
On Saturday, July 10, 2004, at 09:05  PM, Ryuji Suzuki wrote:
> From: Tom Ferguson <>
> Subject: Re: Editioning ... and Unique Works of Art
> Date: Sat, 10 Jul 2004 08:03:09 -0700
>> In the more general form, called "edition pricing" by most galleries,
>> the artist still limits the total number of prints.
> This may help to slow down reaching to the hard limit (quota?), but
> does not solve the ultimate dilemma that no more of the same image can
> be printed. I don't have music background but if I am allowed to cook
> only so many times out of recipes I devise, I'd be very discouraged.
>> I use this form of pricing, so my 11x14 platinum prints are limited
>> to 25, the first 5 are $450US, then next 5 (6th - 10th sold) are
>> $550US, the next 5 (#11th - 15th sold) are $650US, the next 5 (16th
>> - 20th sold) are $750US, and the last 5 (21st - 25th sold) are
>> $900US (double the starting price).
> If I remember correctly, you make your own paper yet sell the work for
> $450?
> --
> Ryuji Suzuki
> "You have to realize that junk is not the problem in and of itself.
> Junk is the symptom, not the problem."
> (Bob Dylan 1971; source: No Direction Home by Robert Shelton)
Tom Ferguson
Received on Wed Aug 18 07:50:57 2004

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