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AOL goes MLM? Bwahahahahahaha....
On one hand, this really scares me. On the other hand it makes
me laugh my tail off.
---------- Forwarded message ----------
NEW YORK -- America Online Inc., in a move to increase sales for
itself and its retail partners, is taking a cue from Tupperware and
AOL said on Wednesday it had reached a deal with a private marketing
firm to sell products and services available on AOL through a network
of home distributors.
The program, called AOL Select, will be run by Monument
Communications, a McLean, Va.-based company.
Both AOL (NYSE:AOL) and Monument said the plan will be formally
unveiled sometime in the next few weeks.
AOL, which became the world's leading online service by using mass
market mailings of its computer disks, said it plans to use the new
promotional technique to supplement its existing advertising and
The new program uses a system known as multilevel marketing in which
members earn commissions on their own sales as well as sales of
representatives they recruit into their selling network. Well known
examples of the method include Amway, Tupperware and Mary Kay
AOL Select will operate a network of product distributors selling
AOL's own online service, and products and services offered by
companies that have merchant partnerships with AOL, for instance,
paging systems and long distance telephone service.
The pilot program will involve 200 distributors, an industry source
A distributor network
AOL said it might recruit distributors from areas of its subscriber
service like the Workplace channel, which focuses on small business
Monument's president, Rich Warren, said AOL Select will operate
independently of America Online.
Monument is at work developing a distributor network. More information
on AOL Select is available at http://www.aolselect.com.
AOL, which earlier announced its entry into the high-speed Internet
access market through a deal with local telephone giant Bell Atlantic
Corp., saw its stock slide $7.87 to $145.75 in composite New York
Stock Exchange trading.